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Digital Public Relations

Improve your brand’s visibility and influence customers with an online PR strategy. Tell your unique story to the right audience on the most meaningful platforms.

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Online PR & Digital Marketing

Public Relations is a critical component to any digital marketing strategy and is a valuable business tool for brands across various verticals. Both digital marketing and online PR hold a wealth of opportunity, and the very best marketing experts use PR as a tool to accomplish their digital marketing objectives. Whether you’re considering PR consulting, or a complete digital PR strategy, it’s important to understand how this will play a role in fulfilling your brand’s unique needs.

Targets
These are essentially the people your company is selling something to (or if you run a website monetized by advertising, your target market might be potential readers that you’d monetize through those ads).
Message
Message is designed to drive sales or directly increase revenue in some way. For example, the marketing message of a large online book store might be that they can offer the largest selection and cheapest prices because of their bulk buying power.
Tactics
When it comes to online public relations and digital marketing, if you’re trying to boost branding and awareness, the tactics used for both should support one another – not replace one another.

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