Search Engine Optimization
Project Brief: Define client information & business goals along with all required information to properly complete discovery process.
Keyword Research: Define potential target keywords based on business goals outlined in the project brief and opportunities found in the SEO audit.
IA Overview: Produce suggestions for improving site performance based on user experience and navigation.
SEO Audit: Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
On-site Strategy: Document actionable plan to introduce changes to the website code and content to optimize it for search engines
Off-site Strategy: Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
Content Strategy: Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Monthly Performance Report: Define client information & business goals along with all required information to properly complete discovery process.
Content Implementation: Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Technical Implementation: Implement edits to the website's coding based on the on-site strategy, helping to optimize your site for improved rankings. This can include changes to things like meta-information, canonical tags, and internal links.
Content Creation: Regularly create quality content based on the Content Strategy.
Public Relations: Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Influencer Outreach: Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Social Media: Encourage audiences to share and discuss content related to a client's business.
Social Media Marketing
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout the project.
Strategy: Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals which is a very essential step of social media marketing strategy.
Execution: Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals allowing for interaction and engagement with users and influencers
Result We'll keep researching on the outcome of our plan and add farther improvements to it if seems necessary. Because a successful marketing campaigns always ends start with insightful planning and ensure unique brand goals are met.
Website & SEO
Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content will communicate effectively with your audience.
High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each tasks.
Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.